Affichage des articles dont le libellé est Apple. Afficher tous les articles
Affichage des articles dont le libellé est Apple. Afficher tous les articles

mercredi 20 novembre 2013

Why Apple wants to squeeze every last dime from Samsung

9:40 AM

Why is Apple so insistent on squeezing every last dime it can out of Samsung over patent infringement? Well, apart from the obvious greed factor it seems the iPhone is also a major point of pride within the company that it doesn’t want to see diminished by copycats. Apple marketing chief Phil Schiller told the jury in the newest Apple-Samsung patent trial this week that the iPhone was a hugely risky bet when it was first being developed and amounted to a “bet-the-company” product.

Per CNET, Schiller said during his testimony that there were “huge risks” in making the iPhone because “we were starting to do well again in iPod… then here we’re going to invest all these resources, financial as well as people, in creating this product.”

The bet obviously paid off for Apple big time, but many in the company still haven’t forgotten the potential perils that came with releasing the iPhone back in 2007. It’s easy to forget but Apple’s stock was still trading well below $100 throughout 2006 and that only after the iPhone took off did it become the tech behemoth that it is today.

apple-stock

The iPhone really does explain the huge rise in Apple’s profitability more than any other product because it’s not only been an enormous seller but it’s consistently produced estimated gross margins in the 50% to 60% range, much more than the iPad, the iPod or any of the MacBooks. And given that Apple thinks Samsung’s own considerable success in the mobile market is due at least partially to its infringement of Apple patents, the company doesn’t believe asking Samsung to cough up an additional $380 million is all that unreasonable.


mardi 12 novembre 2013

Apple is once again rated the world’s most valuable brand

Apple World's Most Valuable Brand 2013

jeudi 7 novembre 2013

Video: Apple fans around the world line up for the iPad Air

 

samedi 2 novembre 2013

Patent World War: Google, Samsung, HTC sued by Apple, Microsoft, Sony

 

vendredi 18 octobre 2013

Apple "aún queda mucho para cubrir" como anuncian su evento 22 de octubre

 


Apple has today issued the invitations of the media for your next event of media that will be held on October 22. The company aims to introduce its next generation iPad and iPad mini models and potentially launch OSX Mavericks to the masses.


The event will be held at the Yerba Buena Center for the Arts in San Francisco and will begin at 10:00 Pacific (about 18 in the United Kingdom).

dimanche 6 octobre 2013

Apple reels in Nike Fuel Band designer to help with wearable computers

 

samedi 5 octobre 2013

Apple iPhone 5C – Review

 


The iPhone has become somewhat synonymous with quality, it’s seen by some as the ultimate status symbol. I’ve never bought into that idea, almost resisting it, just because rather than by choice. But now and again I do like to see how the latest iPhone shapes up.


Whether or not the new cheaper iPhone will be as successful as previous generations remains to be seen. The Apple iPhone 5C sits in a position that would normally taken by the previous years model. The 5C is of course something that we’ve seen before, or the internals are anyway. It’s just that they’re covered in a lovely bright coloured shell. That isn’t a bad thing either, it seems if anything that the 5C is going to be Apples main marketing tool this year. (judging by the number of adverts I’ve seen so far anyway)


I’ve had the iPhone 5C for about a week now, running on the Vodafone network and it’s time to bring you my review. Starting as usual with the good and bad points.


Good Points

Lightweight and compactNice mature OS with nice optimised appsFast feel throughout the entire OSGreat cameraGreat sound quality

Bad Points

Battery lifeCasing quite slippyiOS 7 still lacks in certain areas

Design


The iPhone 5C is made of plastic, steel reinforced plastic, formed into a seamless shell and covered with a shiny lacquer. It makes for a really solid device and also a device that feels amazing in the hand. But the nice gloss shell does make for a slippy device. Once or twice the 5C nearly slipped out of my hand, you’re definitely going to want to get a case if you go for the 5C.


The buttons, ports, switches and logos are all in the usual spots, the nice thing with the 5C is that the buttons and the mute switch are all made of the same plastic as the shell, which adds to the seamless feel of the device.


At some point in the review I do have to add that I feel the iPhones are just too small, yes the OS is optimised to work with the screen size and yes the keyboard is super predictive. But at times I really struggled to tap certain elements on the screen, like the “clear” on the notification drop down. It could just be me, I don’t know, it’s just my opinion.


Hardware


The iPhone has pretty much the same spec as the last years iPhone 5, but being the lower spec device it is nothing but expected.

Display – 4” 1136×640 resolution at 326 ppi, LCD IPS, fingerprint-resistant oleophobic coating on frontCPU – Dual Core 1.3 GHz Apple A6GPU – PowerVR SGX 543MP3Network – UMTS/HSPA+/DC-HSDPA/LTECamera – 8 MP, ƒ/2.4 aperture, Backside illumination sensor, Five-element lensVideo Camera – 1080p HD video recording, 30 fps, 3x zoomFront Camera – 1.2MP photos (1280×960), 720p HD video recording, Backside illumination sensorSensors – Three-axis gyro, Accelerometer, Proximity sensor, Ambient light sensorInternal Memory – 16 or 32 GBRAM – 1 GBSIM – Nano SIMBluetooth – 4.0Battery – 1510 mAh Li-PoDimensions – 124.4 x 59.2 x 8.97 MMWeight – 132gColour – White, Blue, Green, Yellow, PinkOS – iOS 7

Highlights of the spec in my eyes are the camera and the screen. Both perform admirably well. The screen is incredible, everything is clear and the colours are great, outdoor visibility was pretty good and I barely had to clean the screen during my time with it thanks to the oleophobic coating. The screen is one of those that look like a high resolution printed image of a screen stuck on top of the glass. Although the small size of the screen does make things like browsing web pages, filling in web forms or typing up articles for Coolsmartphone a little cramped and awkward.


The nice thing about Apple hardware is that the hardware and the software work in harmony, the OS is tweaked to work with every single little chip inside. Everything just works, really well. Perfectly you could say.


I was really surprised by the camera, I’ll cover that later.


Battery life wasn’t the best, once I had set up my few email addresses, my selection of social networks, cloud storage, my collection of hundreds of RSS feeds and a few apps for posting stuff to Coolsmartphone, I found I was killing the battery by lunchtime. But I must stress I usually kill my Galaxy Note II by mid afternoon, so I’d imagine a normal person who uses a mobile phone in the normal way could probably get through to hometime.


Software


Having seen and heard lots of cleverly arranged words a few weeks ago at the announcement of iOS 7 and also having spent weeks listening to people complaining about how buggy iOS 7 was, I really wasn’t sure what to expect. I found setting it up way easier than before thanks to improvements in the accounts setup side of things and the Google made Gmail app made push email a doddle, even using my three different Gmail addresses. I didn’t come across any bugs, everything worked as you’d expect.


Dare I say it, but I actually quite liked iOS 7, everything just pretty much worked, notifications were pushed through when you’d expect, speaking of which the new notification area in iOS 7 is pretty handy, handling calendars, weather and all your notifications has never been so easy.


 


The iOS launcher takes a bit of getting used to, especially coming from Android and Windows Phone, I just wished I could have had a 4×2 clock widget at the top of the first page. The new style folders are nice, although the way they display more than 9 icons creates a non symmetrical mess that jabs at my OCD side.


 


The new multi-tasking thing is nice, it reminds me of Windows Phone and Web OS. You double tap the home button and then swipe through your opened apps, with a quick swipe up to close the app.


 


The control centre is a nice new feature of iOS 7 that allows you to access basic settings with a quick swipe up from the bottom of the screen, this works in most apps including the lockscreen, which luckily you can turn off.


 


The new search feature is accessed by pulling down on your homescreen and it searches for whichever app you want.


 


Other notable stuff


Camera 


The camera on the 5C is really quite good, I found it to be a quick easy way of getting great shots. I set it to take HDR photos and normal photos simultaneously and found that often the HDR images were better than the normal ones. I liked the way you could quickly open the camera from the lockscreen and quickly take a shot, rather than having to fiddle with scenes and modes to get the perfect shot.


The camera did struggle in low light though, adding lots of noise to images took in the semi dark without a flash.


Siri is an interesting feature, it allows you to do all sorts with your voice, I was lying on the sofa the other night and thought I’d have a chat with him. Take a look below.


 


I wasn’t happy with the answer so I pressed on.


 


It was late and we’d had a long day, I just went to bed. The rest of the time though SIRI performed well, advising me of the weather and helping me with web searches.


iOS in general


I’m warming to iOS now, the apps I use in the Windows Phone and Android world’s are so much more polished on iOS and are often packing extra features over the other OSs.


I did miss being able to do basic things though like sharing images from the photos app to something else than Facebook, Twitter or Flickr. Although the various apps do allows you to upload themselves rather than the other way round.


 


I also missed out on social networking integration in the contacts app, Windows Phone has this nailed and I just don’t get why no one else can implement it properly (apart from HTC with their Sense People app).


Conclusion


The Apple iPhone 5C is a great device, with a decent spec, great build quality and a stigma of being the cheaper and inferior product. Which is true but also slightly unjust, the iPhone 5C is a totally different product. I think the issue will possibly be that people will just spend a little bit more money on their new iPhone and get the 5S instead and getting an improved camera and improved processors.


If you’re on the lookout for a deal for an iPhone on a contract then the iPhone 5C might be the one for you. You can see all the different Vodafone offers on their website here

The iPhone has become somewhat synonymous with quality, it's seen by some as the ultimate status symbol. I've never bought into that idea, almost resisting it, just because rather than by choice. But now and again I do like to see how the latest iPhone shapes up. Whether or not the new cheaper iPhone will be as successful as previous generations remains to be seen. The Apple iPhone 5C sits in a position that would normally taken by the previous years model. The 5C is of course something that we've seen before, or the internals are anyway. It's just that they're covered in a lovely bright coloured shell. That isn't a bad thing either, it seems if anything that the 5C is going to be Apples main marketing tool this year. (judging by the number of adverts I've seen so far anyway) I've had the iPhone 5C for about a week now, running on the Vodafone network and it's time to bring you my review. Starting as usual with the good and bad points. Good Points Lightweight and compact Nice mature OS with nice optimised apps Fast feel throughout the entire OS Great camera Great sound quality Bad Points Battery life Casing quite slippy iOS 7 still lacks in certain areas Design The iPhone 5C is made of plastic, steel reinforced plastic, formed into a seamless shell and covered with a shiny lacquer. It makes for a really solid device and also a device that feels amazing in the hand. But the nice gloss shell does make for a slippy device. Once or twice the 5C nearly slipped out of my hand, you're definitely going to want to get a case if you go for the 5C. The buttons, ports, switches and logos are all in the usual spots, the nice thing with the 5C is that the buttons and the mute switch are all made of the same plastic as the shell, which adds to the seamless feel of the device. At some point in the review I do have to add that I feel the iPhones are just too small, yes the OS is optimised to work with the screen size and yes the keyboard is super predictive. But at times I really struggled to tap certain elements on the screen, like the "clear" on the notification drop down. It could just be me, I don't know, it's just my opinion. Hardware The iPhone has pretty much the same spec as the last years iPhone 5, but being the lower spec device it is nothing but expected. Display – 4” 1136x640 resolution at 326 ppi, LCD IPS, fingerprint-resistant oleophobic coating on front CPU - Dual Core 1.3 GHz Apple A6 GPU - PowerVR SGX 543MP3 Network - UMTS/HSPA+/DC-HSDPA/LTE Camera - 8 MP, ƒ/2.4 aperture, Backside illumination sensor, Five-element lens Video Camera - 1080p HD video recording, 30 fps, 3x zoom Front Camera - 1.2MP photos (1280x960), 720p HD video recording, Backside illumination sensor Sensors -…82

The Apple iPhone 5C is a great device, with a decent spec, great build quality and a stigma of being the cheaper and inferior product. It just needs to be a bit bigger.

8

lundi 23 septembre 2013

iPhone 5c could spell serious trouble for Apple

iPhone 5c Sales

samedi 21 septembre 2013

Apple iPhone 5s – Good luck getting one today, you’ll need it

5s-teardown1

Further evidence is emerging this morning following our earlier story on the iPhone 5s stock situation. It all began when we started seeing lots of pre-order offers for the iPhone 5c but absolutely none for the iPhone 5s. Yesterday we then spotted that O2 would not have any in store today.

EE have stated that the 5s won’t be in all stores (most major ones will), and now the BBC has picked up on our story, stating that Apple could be trying to drive sales of the iPhone 5c, which doesn’t appear to have captured the imagination in quite the way Apple would have hoped. A “network spokesman”, who didn’t want to be named, has stated that there’s “crates and crates” of the 5c but that the 5s was being “drip fed” onto the market. It’s perhaps an effort to create panic amongst customers and the usual large queues outside Apple stores.

iphone-uk-1

We went onto the Apple website this morning because, quite frankly, it’s too cold to queue. Surprisingly, if you order online, you’ll not get your iPhone 5s until October as the device isn’t going to be dispatched for 7-10 business days.

Whatever happens, networks will probably end up shouldering the blame for not having enough iPhone 5s handsets in their stores whilst Apple, who don’t appear to have supplied enough stock, will continue to be seen as a customer-friendly brand.

Gold fever: Apple reportedly boosting gold iPhone 5s production by 33% to meet demand

Gold iPhone 5s Demand

samedi 14 septembre 2013

Apple looking to add 300 more people to its marketing machine

Apple Marketing Team Expanding

New patent shows Apple may combine fingerprint scanner, NFC

Apple iPhone Fingerprint Scanner Patent

mercredi 11 septembre 2013

Apple event confirmed for 10th Sept

Well folks it’s official…… Apple have just sent out invites to a press event at their Cupertino HQ where at least one iPhone is expected to be announced but with many rumors we will actually see two.

appleevent-615x480

The different colour dots on the invitation would sort of hint towards what we have seen rumoured for the iPhone 5C model.

And then of course there is the biggie…. the iPhone 5S which is expected to look almost the same but feature a new 12 megapixel camera, offer a 128GB model, be 4G ready for all UK networks and may even come in a new ‘Champagne’ Gold colour

No more information yet apart from in just 7 days time we will all see a new device, the official launch date of iOS7 and maybe a few suprises

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My name is Dan, I am 30yrs old and from Torquay,Devon and have been into phone tech for over 10 years either running sites or taking part in helping others. I was also the official Sony Ericsson blogger for MWC one year.

I am currently using a Nexus 4, Lumia 920 and Xperia T. My main area of expertise on the site is network news and future technologies such as DC-HSDPA and LTE

You can contact me on twitter @mobilemandan or via [email protected]